What a Logo Design Must Be to Be Effective
Many companies have created distinct, easily recognizable logos in all corners of the world. Picture the likes of Nike or Apple or GE. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you’re going to make a logo, keep it straight to the point, no frills. Forget fancy fonts, vague designs or tacky colors. The best thing to do is go for a single object that will be a symbol for the organization or company, and add only minimal text, if any. This will make the logo instantly identifiable and associated with the brand, as well as incorporated into culture.
Popular logos these days often shapes or pattern-driven. Flawless lines and known shapes are a foolproof way to draw the attention of the public, and to imprint the logo in their consciousness.
When advertising was new, logos used to have more detailed, sophisticated designs. Combining different elements like words, shapes and graphics into a single logo was commonly done. Companies basically wanted to express everything they thought consumers should know about the product or service. This is still found today on logos of old companies that are keen on maintaining their historical design, and of new companies that prefer to have logos with a touch of vintage.
Colors play a critical part of logo design as they tend to become directly associated with the brand. Colors can evoke a variety of emotions in customers, so you need to choose the right color schemes that will best represent your company or organization’s values and purposes. For instance, red conveys boldness and passion, while green is associated wih health and peace. Note that color associations are not purely mind game. Many studies all over the world have proven just how much power colors can have over people’s retention.
One of the things that make logos successful is memorability. In short, a logo should be easy to remember that it will continue to be remembered long after the brand’s popularity has passed. Think American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Fact is, AOL may no longer be a household name today, but it sure still still has its place in the minds of consumers.
When you talk about designing a logo, there are different decisions that you have to make. But ultimately, it’s about combining certain design elements to make what would become the symbol of your company or brand.